To fight climate change, we need to change fashion. One way of doing this is circular solutions. If we use, for example, a recycled cotton shirt to make a new shirt there’s no need to grow more cotton. We can just use what’s already been produced. That’s circular fashion. And that’s what Looop is all about.
Looop is the world’s first in-store recycling system turning old garments into new ones. In just eight steps, Looop shreds your old garment and knits a new one from the old fibres. No water, no dye. The only thing added is some sustainably sourced material to strengthen the yarn. This has to be done since the mechanical shredding shortens the fibres of your old garment. And of course, we want your new garment to be loved and reloved for as long as possible.
The launch of Looop isn’t just a glimpse of fashion’s future. It’s a reminder to treat all clothes as a resource. Nothing’s too tattered or torn to be recycled — and no clothes should ever end up in the trash. Recycling is also super-important for circular fashion to work. Unless people bring their old garments back into the system, there’d be no clothes to make new ones out of.
H&M have had a global garment collecting programme since 2013. You can recycle any clothes or textiles from any brand in our H&M store.
Head to @looop on Twitter to learn more about the recycling revolution.